About

Aware Roots exists because of a gap that kept bothering us. An enormous industry now sells people readings of themselves — readiness scores, sleep stages, stress indices, focus streaks — and almost nobody explains what those numbers can and cannot tell you.

What we do

We take a claim, find the research it rests on, and report what the research actually says. Sometimes that confirms the claim. More often it reveals a small effect in a short study on forty undergraduates, which has since been rewritten into a landing page.

Why us

The people writing here have built the systems being examined — engagement loops, retention funnels, the notification copy that gets opened. That background is the whole point. It is much easier to see how a metric is being dressed up when you have been paid to dress metrics up.

What we will not do

• Publish a protocol we have not tried or a device we have not used.
• Present an affiliate list as a guide.
• State a health claim without a source you can check.
• Run a sponsored placement without labelling it clearly at the top of the page.

Corrections

When we get something wrong we correct it in place, with a dated note explaining what changed. If you spot an error, tell us — the correction is more useful than the original.

Who writes this

Aware Roots is written by Alex Myrni, who builds digital products for a living. That background is the reason this site exists: it is much easier to see how a metric is being dressed up when you have been paid to dress metrics up.

Questions, corrections and pitches go through the contact form.