About

Aware Roots exists because of a gap that kept bothering us. An enormous industry now sells people readings of themselves (readiness scores, sleep stages, stress indices, focus streaks) and almost nobody explains what those numbers can and cannot tell you.

What we do

We take a claim, find the research it rests on, and report what the research actually says. Sometimes that confirms the claim. More often it reveals a small effect in a short study on forty undergraduates, which has since been rewritten into a landing page.

Why us

The people writing here have built the systems being examined: engagement loops, retention funnels, the notification copy that gets opened. That background is the whole point. It is much easier to see how a metric is being dressed up when you have been paid to dress metrics up.

What we will not do

• Publish a protocol we have not tried or a device we have not used.
• Present an affiliate list as a guide.
• State a health claim without a source you can check.
• Run a sponsored placement without labelling it clearly at the top of the page.

Corrections

When we get something wrong we correct it in place, with a dated note explaining what changed. If you spot an error, tell us. The correction is more useful than the original.

Who writes this

Aware Roots is written by Alex Myrni, who builds digital products for a living. That background is the reason this site exists: it is much easier to see how a metric is being dressed up when you have been paid to dress metrics up.

Questions, corrections and pitches go through the contact form.